A Quick Guide For Busy Small Business Owners
As a busy small business owner, you wear many hats. Managing your social media presence is just one of them. Knowing when to post on Facebook can make a big difference in how many people see and engage with your content.
Here’s a quick guide to the best days and times to post on Facebook, tailored for those without a dedicated social media marketing team.
We stay on top of the latest marketing trends and best practices. To make this quick guide, we used a recent case study from CoSchedule along with our own hands-on experience.
Why Timing Matters
Whether you’re planning your social media strategy or just curious about when to post, it’s important to consider timing. Posting on the best days at the right time can boost your visibility and engagement. Facebook’s algorithm prioritizes content that gets immediate interaction. If you post when your audience is most active, you’re more likely to get views, clicks, likes, comments, or shares.
Best Days To Post
The top three best days to post in order are Friday, Wednesday, and Monday. The top three best times to post in order are 9 AM, 7 AM, and 10 AM.
On the other hand, the worst times to post are generally in the wee hours of the morning: 4 AM, 3 AM, and 2 AM. The worst days to post are Sunday and Saturday.
Think about when you or your followers are most active on social media. Generally, this is in the morning before work, around lunch, before dinner, and perhaps after dinner. Weekends are usually busy and, while people may be looking periodically at their phones, they’re probably doing something else and aren’t as engaged in the content online.
Quick Tips
- Consistency is Key: Regular posting during optimal times helps build a loyal audience.
- Experiment and Analyze: Use Facebook Insights to track which posts perform best and adjust your schedule accordingly. You may find that your page or group is more active at different times than the general public.
- Engage with Your Audience: Respond to comments and messages promptly to foster a community around your brand.
- Flexibility is Important: While these are the optimal times, sometimes the best time to post is when you’re able. Consistent, quality content will always find its audience.
- Focus On Quality Over Quantity: Interesting, relevant social media posts at optimal times will perform better than a bunch of quotes or articles that aren’t interesting or relevant to your target audience.
For a handy reference, download our free 1-page cheat sheet. It’s printable, so you can pin it up and always know the best times to post on Facebook.
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Need More Help With Social Media Marketing?
Looking for more help with your social media? At Wild Growth Digital Marketing, we stay on top of the latest social media marketing trends and best practices so you don’t have to.
Don’t worry about being stuck in an expensive, long-term marketing contract. We offer free consultations to see if we’re the right fit, and we meet small business owners where they are with their budgets and tools. We even offer coaching if you prefer to DIY your social media marketing, but need a little help from a professional.