The power of Content
Written words can teach, move, and inspire people. Visual content can simplify ideas and motivate action. The right content can bring people to your site and lead them down a path to your desired action.
What We Do
Blog Posts & Articles
Blog posts are an ideal way to provide more information about your product or service.
SEO Strategy
SEO is like a big layer cake. The foundation of a great SEO strategy is a website with high-quality written content.
Information Architecture
Information Architecture (IA) organizes, structures, and labels content. This gives users a better experience.
Content Planning & Strategy
We plan, create, and deliver excellent content to help your business grow and flourish.
Product Reviews
We’ll help you get reviews, respond professionally to reviews, and use those reviews to get more business.
Creative Copywriting
We take copywriting to the next level, bringing your ideal client to you and leading them to your desired action.
What Is Content Marketing?
Content marketing is the lifeblood of your small local business. It serves as the bridge between your brand and your ideal audience, guiding them toward valuable information and building trust along the way.
By creating and distributing valuable, relevant, and consistent content, you will not only attract and retain your target customers but also ultimately drive profitable customer action.
Don’t miss out on the essential connection content marketing provides between your small local business and your target audience. Without it, you may struggle to attract and retain customers, build trust, and ultimately drive profitable actions. Embrace the power of content marketing through Wild Growth Digital and see your business thrive.
Types Of Content
While there are many formats of content that can be used for Content Marketing, they can be grouped by written and visual content.
Each piece of content is a seed that will grow into inbound business. Some are shorter lived (social media images) while others are “evergreen” (blog posts with staying power). Like a robust garden that is filled with annuals and perennials, your content garden needs many varieties of content.
Written
Blogging is an example of written content. It is probably one of the easiest and most accessible forms of content marketing. A blog is a great platform to answer common questions, provide tips, and generally provide information that helps your target audience see you as the expert in your field.
Visual
Visual content has become very powerful. From YouTube videos to infographics to memes, using visuals can help break down processes and complex topics into digestible bites for the online consumer of information. It is extremely important to utilize visual content with written whenever possible.
Why Small Businesses Need Content Marketing
Content marketing helps potential customers know, like, and trust your brand.
Think about your own journey when considering a product or service. You likely do some research before committing. After all, you want to find the best product or service provider for your money.
People searching for your widget or service are doing the same thing. They want the best they can get for their money.
Your ideal client is looking for information first, and you can provide it for them.
- A small businesses with a blog gets 126% more lead growth than a small business without a blog
- 82% of consumers feel more positive about a company after reading its custom content
- Content marketing generates over three times as many leads as outbound marketing and costs 62% less
- 70% of customers would rather learn about a business through an article than an advertisement
After the sale, Content Marketing helps clients remember your name, which means they are more likely to return and more likely to refer business to you. Again we see why Content Marketing is so essential for Inbound Marketing. Imagine your phone ringing consistently with return clients and referrals with minimal effort on your part. That’s powerful!
Plus, the top brands in your industry are likely already using Content Marketing. Many long-term successful businesses have been utilizing content marketing. They planted the seeds long ago. But, that doesn’t mean you can’t do the same. The sooner you implement Content Marketing, the sooner your business will be on a path to growth.
I’m ready when you are! Your beautiful content is right around the corner.