Real estate agents are facing an ever-growing list of challenges when effectively operating their businesses. From finding new leads to staying on top of paperwork and contracts, the demands on a real estate agent seem never-ending. Fortunately, there is a powerful tool that can help ease the burden and make operations more efficient: ChatGPT.
ChatGPT is an artificial intelligence platform. It can help them quickly create content, communicate with clients, and much more. This blog post will explore how real estate agents can use ChatGPT to improve their business.
What Is ChatGPT?
ChatGPT is a large language generation model developed by OpenAI. It is a variant of the GPT (Generative Pre-training Transformer) model and is trained on a massive dataset of text from the internet. It is able to generate human-like text in response to a given prompt and can be fine-tuned for specific tasks such as language translation, text summarization, and question answering.
The model can be used to generate text that is similar to the text in the training dataset, but also able to generate new and unique text. ChatGPT is typically used in natural language processing (NLP) applications, and it is also used in chatbot development and other language-based tasks. Let’s look at a few ways real estate agents can use it.
(ChatGPT wrote the above section)
1. Generate Property Descriptions
Real estate agents can use ChatGPT to quickly generate listing descriptions. It will write descriptions in seconds. Whether you need a listing description for the MLS, a blog post, an email blast, social media, or whatever… ChatGPT can help.
Sample Listing Description
To get an example for this blog post, I asked ChatGPT to write a listing description with the following prompt: write a real estate listing description about a 4 bedroom 4 bath home in raleigh nc. inlclude these features: chefs kitchen, home office, 1st floor owners suite, hardwood floors throughout, fenced in yard, and finished walk-out basement. Include that it’s in a great neighborhood with pool and fitness club.
It started writing a fantastic description that would have been great for social media or a blog post, but a listing description for the MLS needs to be short. I added “keep it under 1,000 characters” to the above prompt, and here’s what it wrote:
“Beautiful 4BR/4BA home in sought after Raleigh neighborhood! Chefs kitchen, home office, 1st flr owners suite, hardwood flrs, fenced yard & finished walk-out bsmt. Amenities incl pool & fitness club. Don’t miss out on this gem!”
Now, that’s not the best MLS listing description I’ve ever seen. But, it’s about as good as the average listing description and it took seconds to write. For great AI-written listing descriptions, HelloScribe does a much better job than ChatGPT.
2. Create Marketing Emails & Texts
Realtors can use ChatGPT to write personalized emails and text messages that can be used to communicate with potential home buyers and sellers.
Sample Email Marketing Sequence Written By ChatGPT
I asked ChatGPT to write an email sequence encouraging prospective home sellers to list their home with an agent. Here’s what it wrote:
Email 1: Introduction Subject: Thinking of Selling Your Home?
Dear [Prospective Seller],
I hope this email finds you well. My name is [Your Name], and I am a real estate agent in [Your Location]. I came across your property and wanted to reach out to see if you are currently thinking of selling your home.
As a local expert, I have a deep understanding of the real estate market in [Your Location], and I would be happy to provide you with a complimentary market analysis of your home. This will give you an idea of what your home is worth in today’s market, and how we can best position your property to attract the right buyers.
Please let me know if you are interested in learning more, and I will be happy to schedule a convenient time for us to meet.
Best regards, [Your Name]
Email 2: Follow-up Subject: Let’s Get Your Home Sold!
Dear [Prospective Seller],
I hope you’re doing well. I wanted to follow up on my previous email and see if you have had a chance to think about selling your home.
As a local expert, I have the knowledge and expertise to help you navigate the process and get the most out of your sale. I can provide you with a comprehensive marketing plan that will showcase your home to the right buyers, and I will be there every step of the way to ensure that everything runs smoothly.
I understand that selling a home can be stressful, but with my help, you can feel confident that your property is in good hands. Let’s schedule a time to talk more about your home and how I can help you achieve your real estate goals.
Best regards, [Your Name]
Email 3: Final Follow-up Subject: Don’t Miss Out on the Market Opportunities!
Dear [Prospective Seller],
I wanted to reach out one more time and see if you have had a chance to think about selling your home. I understand that this is a big decision, and I want to ensure that you have all the information you need to make an informed choice.
As a local expert, I can tell you that the market is currently very favorable for sellers, and I believe that now is a great time to list your property. I would be honored to represent your home and help you achieve the best possible outcome.
Please let me know if you’re ready to get started, and I will be happy to schedule a convenient time for us to meet. I look forward to hearing from you soon.
Best regards, [Your Name]
Note: This is an example email sequence, you should adjust it according to your needs, and personalize it to your prospective sellers.
3. Generate Social Media Content
One of the biggest challenges agents face is what to post on social media. I get it; authentic social media is A LOT of work. By the time you get the creative elements together, you may not have time to craft an original caption. ChatGPT can be used to generate engaging social media copy that can be used to promote listings, stay top of mind, and attract new business.
4. Build Static Webpages Like FAQs and Terms
Most agents don’t have the time it takes to build content on their websites. ChatGPT is excellent at quickly answering questions or providing definitions. That makes it ideal for writing content for FAQs, Terms/Lingo pages, and guides. Simply ask ChatGPT the question, and it will generate a unique answer for your site.
5. Create Blog Posts
This blog post was written with help from ChatGPT and HelloScribe (an AI writing tool). Simply give ChatGPT a prompt and within seconds it will spit out unique content. While I wouldn’t recommend copying/pasting whatever the AI spits out without proofreading, it gives you a great jumping-off point. With an AI writing tool, real estate agents can write blog posts in minutes.
For instance, you can ask ChatGPT to give you ideas for things to do in your area for a blog post. It will generate a usable short-form article in seconds.
6. Write Area Specific Content
Local content is one of the hardest things for real estate agents and content marketers like myself to stay on top of. But, it’s essential for great local SEO. ChatGPT can quickly generate unique content about a county, city, or even a subdivision. Pair that content with an IDX search and BOOM, you’ve got a location page for your site.
7. Create PDF Guides To Generate Leads
Downloadable free guides are a great way to provide education to prospective buyers and sellers while also capturing their contact information. If you want to provide specific guides beyond the common buyer/seller guides, ChatGPT can help.
8. Generate SEO Keywords
Ask ChatGPT for some keywords related to your business and it will give you a list to start from. For instance, I asked it to give me some keywords for a Raleigh NC realtor. It gave me:
- “Raleigh NC homes for sale”
- “Raleigh NC real estate listings”
- “Raleigh NC realtor for first-time home buyers”
- “Raleigh NC condos for sale”
- “Raleigh NC luxury homes”
- “Raleigh NC real estate market trends”
- “Raleigh NC neighborhoods to buy a home”
- “Raleigh NC realtor with local expertise”
- “Raleigh NC new construction homes”
- “Raleigh NC realtor for relocation”
Now, these aren’t great for those of us in the real estate content marketing world, but if you’re an agent trying to DIY your marketing and you don’t know where to start, they could help you.
9. Give You Blog Post Ideas From The SEO Keywords
After you ask ChatGPT for some keywords, you can pick one and ask it to write blog post titles for the keyword you chose. As an example, I asked it to give me some good SEO blog post tiles for “raleigh nc realtor for relocation.” Within seconds, I had this list:
- “Relocating to Raleigh, NC? A Guide to Finding the Perfect Home for You”
- “Why Raleigh, NC is the Ideal Place to Relocate: Insights from a Local Realtor”
- “Top Neighborhoods to Consider When Relocating to Raleigh, NC”
- “Relocating to Raleigh, NC? What You Need to Know About the Real Estate Market”
- “Making the Move to Raleigh, NC: A Realtor’s Insider Tips for Finding Your Dream Home”
- “Relocating to Raleigh, NC? How to Get the Most out of Your Home Search”
- “Why Working with a Local Realtor is Key When Relocating to Raleigh, NC”
- “Relocating to Raleigh, NC? Here’s What You Need to Know About the Different Communities”
- “Find Your Perfect Home in Raleigh, NC: A Realtor’s Guide to the Relocation Process”
10. Provide Headings For A Blog Post
After I asked ChatGPT for blog post ideas, I asked it, “how about some headings for making the move to raleigh nc a realtors inside tips for finding your dream home.” Here’s what it gave me:
- Introduction: The Benefits of Relocating to Raleigh, NC
- Understanding the Raleigh, NC Real Estate Market
- Identifying Your Priorities: What to Look for in a Home
- Touring Homes: How to Get the Most Out of Your Viewings
- Making an Offer: Negotiating the Best Deal
- The Closing Process: What to Expect
- Preparing to Move: Tips for a Smooth Transition
- Conclusion: Why Working with a Local Realtor is Key to Finding Your Dream Home in Raleigh, NC
So, you can see that if you don’t have an idea for a blog post yet, ChatGPT can help you dial in on what to write, then it can help you write it. Pretty good for a bot! But, it’s not perfect.
What ChatGPT Isn’t (yet)
AI writing tools have come a long way FAST. Since a big part of my work is content marketing, I’ve been patiently watching and waiting for AI writers to get to a point where they could spit out useful content instead of gibberish.
That day is here. Finally, AI tools such as ChatGPT can help businesses save time and money.
However, ChatGPT does have some shortfalls that require the user to proofread and edit the content it generates.
- It’s not always accurate.
- It’s not always grammatically correct. I use Grammarly to help me quickly edit and correct AI-generated content.
- It’s only as good as the prompts you give it. Garbage in = garbage out.
- It’s not up-to-date. ChatGPT thinks it can provide real estate market reports. When I asked it how ChatGPT could help real estate agents, two of its answers were that it could help with market analysis and reports. While it can write something you could use as a template, the data is from 2021 (as of this writing). Since the real estate market is changing fast, the reports it generates are outdated.
- It’s not always available. Due to high demand, it can be down when you need to use it. For this reason, I recommend investing in a great AI tool that will be available when you need it. I use HelloScribe.
- It’s still not as good as a human writer. I used it to write parts of this blog post, and the Yoast SEO readability score is a red sad face (that’s not a good grade, lol). Without some editing, the content written by ChatGPT is too wordy, too complex, uses too much passive voice, makes sentences too long, doesn’t have sub-headings, and doesn’t use enough transition words. One could perhaps tell it to use active voice, short sentences, and transition words to improve readability for SEO.
Here’s What ChatGPT Says Its Shortfalls Are
I asked ChatGPT what its shortfalls were, and here’s what it wrote:
While ChatGPT is a powerful language generation model, it does have some limitations and shortfalls, including:
- Lack of context awareness: ChatGPT may generate text that is not appropriate or relevant to the given context. It may also generate text that is inconsistent with the provided information.
- Lack of common sense: ChatGPT doesn’t have the ability to understand common sense knowledge, which is not present in the training data. It can generate text that is inconsistent with the real-world facts or logical reasoning.
- Bias in the training data: ChatGPT has been trained on a massive dataset of text from the internet, which may contain biases and stereotypes. The model may replicate these biases in the text it generates, which may be problematic in certain applications.
- Difficulty handling long-term dependencies: ChatGPT is good at generating coherent text over a short context, but it can struggle to maintain coherence and consistency over a longer context.
- Lack of creativity: ChatGPT is able to generate new and unique text, but its creativity is limited by the diversity of the training dataset.
- Lack of understanding of user intent: ChatGPT doesn’t have the ability to understand the user intent behind the input, it can only generate text based on the input provided.
- Requires fine-tuning for specific tasks: ChatGPT is a general-purpose model, and it requires fine-tuning to perform well on specific tasks such as language translation, text summarization, and question answering.
Want To Use ChatGPT For Your Real Estate Business? I Can Help!
Busy real estate agents looking to save time, increase sales, and take their business to the next level should check out ChatGPT and HelloScribe. With these bots’ AI technology, agents can create content faster than ever before. If you need help getting started or want more information about how to make the most of these tools, reach out to me for personalized content services and get your business on track.